Iceland is an island surrounded by clean ocean with great diversity of seafood which makes the best habitat for sea cucumbers. In order to demonstrate the unique geographical and ecological advantages of Icelandic seafood culture, Alibaba-Tmall in cooperation with Aurora Seafood and the Topbalat project did a special "Global Harvest Festival" ad and live stream in Iceland on the 13th of September, to show the Chinese consumers the top standard of Iceland’s natural resources, especially the magical sea cucumber.